Interactive Magazine Ad
Get Up Here (and here)
Just in time for Mother’s Day, Dove – a brand known for inclusive and empowering messaging – wants to celebrate moms. This is how we launched this print advertising campaign, for magazine and newspaper.
Creative Director: Raymundo Lopez • Art Director: Flora Guzman • Ogilvy Mexico
Dove Print Campaign for Mother’s Day
Get Up Here (and here)
We used this sachet cream on magazine advertisements to communicate (with some humour) how it works the dove’s firming cream.
Creative Director: Sol Szymanski • Art Director: Flora Guzman • Ogilvy Mexico
Dove’s Print Campaign New Year
Every year, Dove wants to celebrate and giving you, thanks.
Creative Director: Sol Szymanski • Art Director: Flora Guzman • Ogilvy Mexico
Cottonelle’s Print and TV launch campaign
Toilet tissue, is not something people tend to spend a lot of time thinking about. In fact, marketers refer to the category as “low involvement” because many shoppers out of habit just grab a package and toss it in their cart, and since price promotions often rule there is not a lot of brand loyalty.
“After Kleenex Cottonelle, nothing is the same” campaign is an effort to get people to think about the brand they are buying and try Cottonelle Ultra.
Creative Director: Sol Szymanski • Art Director: Flora Guzman • Ogilvy Mexico
Yo Puedo (I can): Bonafont’s Launch campaign
Women can achieve surprising things when they felt light and empowered, and that is precisely what Bonafont seeks, to motivate them to leave behind those barriers that every day prevent them from reaching their goals, change the “NO,” and turn them into “I CAN” and under that objective is that Bonafont launched its campaign, I CAN.
Bonafont spread this message through a complete communication plan, which began in mid-March, with foreign media in five cities of the country, supported by strong investment in national television, labels on its products, and digital media.
And a Sunday on May 31, more than 65,000 women said I CAN run simultaneously in Mexico City, Guadalajara, Monterrey, Puebla and Cancun, taking the first step towards a healthier and lighter lifestyle.
With Bonafont, enjoy the power of feeling light
Light, I can!
Creative Director: Claudia Vera • Art Director: Flora Guzman • Starbrands
